Trust Up emerged from the collaborative efforts of "Kingston Resilience" during the COVID-19 pandemic. Initially conceived by the Currency and Exchange committee, the organization aimed to facilitate a necessary economic shift in Kingston, NY, enabling the community to better harness its resources during times of crisis. Rob was brought on board to oversee efforts in fostering greater equity in resource access.

A key issue surfaced following a year-long pilot program launched in partnership with O+ Festival, focused on community engagement and listening sessions: despite abundant resources, many remained inaccessible to local residents. In response, Trust Up was established in 2022 as a Low Profit Limited Liability Company (L3C). Since then, the organization has initiated resource circulation initiatives with local partners, aiming to enhance accessibility and support within the Kingston community.

Trust Up is made up of a team of Kingston residents and global collaborators. The team does many things, ranging from app development and game design to electrical and mechanical engineering, 3D modeling, VFX and experience design.